The world of social housing is an sector that often finds itself tangled in a web of negative stereotypes. It can make it challenging to build relationships with tenants and staff. But we’ve got just the antidote to combat those misconceptions and create a culture that radiates positivity, personality and honesty. 

In this blog post, we’re going to be taking a closer look at the importance of injecting personality into the social housing realm. We’ll explore why it’s not just a nice-to-have but an absolute must-have. Buckle up, because we’re about to embark on a journey that will revolutionise the way you build relationships with tenants and staff, leaving those negative perceptions in the dust. Let’s get started, shall we? 

Personality and honesty trumps “computer says no” approach 

In the realm of social housing, there’s no room for hiding behind a robotic “computer says no” approach. Instead, it’s time to let personality and honesty take centre stage. 

When you’re upfront and transparent with tenants and staff, a magical transformation occurs. Respect and trust start to bloom like a vibrant garden in spring. Embracing difficult conversations with honesty becomes easier than sticking to a disingenuous standpoint. 

When you’re honest, people recognise and appreciate your integrity. They see that you’re not trying to sweep anything under the rug. This open and genuine approach fosters an environment where individuals are more willing to collaborate with you to resolve any issues that may arise. 

So, let’s bid farewell to pretence and embrace the power of honesty in social housing. It’s a game-changer that will revolutionise the way you build relationships and create a positive culture within your organisation. 

Staff will go the extra mile when allowed to be honest 

Creating a work environment where staff feel at ease and are encouraged to approach their work honestly and authentically can work wonders. When employees feel empowered and supported, they’re more inclined to go above and beyond. 

Staff who feel comfortable being their true selves are more likely to engage with tenants genuinely and efficiently resolve any issues that arise. By embracing the human side of your workforce, you can cultivate a positive work culture that breeds dedication and a commitment to delivering the best possible service to tenants. 

When employees know they have the freedom to be authentic and feel supported, they’re motivated to take that extra step, resulting in enhanced tenant satisfaction and a stronger sense of community within your organisation. 

So, let’s build a workplace that celebrates individuality and encourages staff to bring their authentic selves to the table. Together, we’ll create an environment where exceptional service and tenant well-being thrive. 

Personality and honesty fosters innovation 

Allowing staff to be human and authentic will also help create new ideas and approaches to doing things. The infamous “but we’ve always done it this way” mentality is a notorious roadblock to progress. By fostering an environment where staff are encouraged to bring their unique personalities and unleash their creativity, we unlock a world of innovative solutions. 

When employees feel liberated to think outside the box, they become catalysts for change. Their fresh perspectives and inventive ideas can lead to improved tenant satisfaction, streamlined processes, and a workforce that’s more engaged than ever. 

By shaking off the shackles of tradition, we pave the way for a dynamic and forward-thinking social housing sector. So let’s champion the power of individuality, nurture creativity, and reap the rewards of an innovative workforce. Together, we’ll break new ground and revolutionise the way we serve our tenants. 

Examples of social housing organisations demonstrating personality 

Bromford is an excellent example of an HA that does an excellent job of demonstrating personality and honesty. Their brand is always very honest, and even down to customer videos, it all comes across honestly and feels real. Their graduate jobs video, where Kate talks about her experience, is an excellent example of how they showcase their personality. Bromford’s social media pages are also a good example of how they use personality to engage with their audience. Check out these examples of Bromford’s content: 

Bromford Graduate Jobs: Kate Talks About Her Experience 

How I Bring Fight to Pain: My Story 

Cyber Incident: How Would You Talk About It? 

Finding other social housing organisations that do an excellent job of demonstrating personality can be challenging. However, some organisations are doing an excellent job of it, and it’s worth taking a look at their approaches. Here are some examples: 

• Peabody’s social media channels are an excellent example of how they use personality to engage with their audience. They share stories of their tenants and the impact they’ve had on their lives. 

• Optivo’s YouTube channel features videos of their staff and tenants talking about their experiences with the organisation. This approach allows them to showcase their personality and connect with their audience on a more personal level. 

In the realm of social housing, personality and honesty take centre stage. It’s vital to create an environment where staff can be their authentic selves and unleash their creative spirits. This approach resonates with tenants and staff, fostering a positive and open culture within the sector. 

Embracing honesty and upfront communication cultivates trust and transparency. When you showcase your true colours, tenants and staff appreciate the genuine approach, strengthening their engagement and connection with your organisation. 

Bromford is a prime example of how personality can be a powerful tool for building trust and forging strong relationships with your audience. By infusing your communication with authenticity, you pave the way for meaningful connections and a thriving social housing community. 

Get in touch if you need help demonstrating your personality in your brand.