Livv Housing Group needed a campaign to tackle a growing safety issue—fires caused by unsafe e-bike chargers. With resident safety as the priority, they wanted to highlight the dangers of using non-official chargers in a way that would grab attention and drive change.
We created ‘Charge Safe’, a bold and engaging campaign featuring a striking logo, eye-catching social media animations, and a dedicated feature in their resident magazine.
Our priority was to make sure every resident understands the risks and stays safe when charging their e-bikes.
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